In an antitrust lawsuit filed by Rogers Family Co. Keurig implemented lock-out technology on the 2.0 brewer after its patent on K-Cups expired in September 2012. We were overwhelmed, our manufacturer was overwhelmed.
FIND SERIAL NUMBER ON KEURIG 2.0 FREE
"It took that long to honor people requesting free ones. "A few months ago we stopped giving them away," Rogers said. Rogers declined to say exactly how many clips were shipped, but said the promotion became a financial drain because of the massive response. The national response to the Freedom Clip was staggering, said Rogers, who said his company shipped 20 times more of the devices than expected. They tried to use that lockout device to get a competitive edge." "They have an optical sensor in the 2.0 brewer that looks for a certain color. "It isn't really that tough a technology to beat," said Jim Rogers, vice president in charge of sales. The Freedom Ring is the successor to Rogers Family Co.'s "Freedom Clip," introduced last year, an accessory that clipped over the Keurig 2.0's optical reader, neutralizing its ability to lock out unauthorized coffee pods. Imprinted on the new lid is the not-so-subtle message: "This OneCup will work in most K-Cup Brewers, including the Keurig 2.0."įreedom Clip deactivates lock-out technology Rogers Family Co., based in Lincoln, California, has rolled out "Freedom Ring" lids for "OneCups," as the company calls its coffee pods. In other words, an unauthorized, rogue pod.
It has introduced a version of its own coffee pod that will work in the 2.0 brewer, without a licensing deal with Keurig. Keurig, responding to 2.0 users who clamored for a reusable coffee filter available in previous brewers, says it will reintroduce the accessory.Ī small California coffee company that has a long history of battling Keurig in and out of court has chosen to capitalize on consumers' displeasure with the 2.0 brewer.
"That is our belief, but the jury is still out," he said. Jagdale expects 2.0 brewer sales to begin growing again this holiday season. "Again, this is an innovative company, but they're having some problems right now." "That caught people by surprise," Traynor said. In its latest earnings call, for the second quarter, Keurig reported brewer sales fell by 23 percent to $106 million, Traynor said. "A great company isn't always a great investment." "Keurig Green Mountain is still a great company, but they stubbed their toe with the rollout of the 2.0 brewer," Traynor said. John Traynor, chief investment officer and senior vice president of People's United Wealth Management in Bridgeport, Connecticut, has a "hold" on Keurig stock, which fell 36 percent from $132.40 per share on Jan. "They are encouraging consumers who own the machine to review it." "They never asked people to give a favorable review," he said. Keurig solicited reviews by offering free K-Cups and "certain discounts," Jagdale said. The situation has improved since then, with the average rating climbing into the 4-star range. in New York City, who follows Keurig closely, said the 2.0 launch was "pretty bad, as bad as it's ever been for a Keurig product." Reviews online across, QVC, Costco, Keurig and Walmart were in the 2-star to 2.9-star range on a scale of 5 stars. "Keurig's idea of shutting out other k-cup vendors has me taking my $160 machine back to Costco for a refund."Īkshay Jagdale, an analyst with Keybanc Capital Markets Inc. you end up with a piece of junk!," wrote an Amazon reviewer going by the name larryhat. "Take a great concept, add some corporate greed, and voila.
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